Basics of Wine Branding and Marketing
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TeacherIrakli Cholobargia
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Category
Lecture
Creating and managing a brand, defining a brand platform, brand awareness, marketing principles, marketing strategy, market structure, market positioning, specific features of alcoholic beverages, brand "Georgian Wine", strategic vision.
The certificate is issued in Georgian and English languages.
- • From 2004 to present - Marketing and Business Consultant.
• From 2012 to present - Head of the Marketing Department of the National Wine Agency.
• Lecturer of Wine Marketing - Agriculture University; Wine School; Icarus College; Sommelier Association Wine School.
• Member of the Berlin Wine Throphy Jury.
• Member of the State Tasting Commission.
Training content
- Duration : 16 Hour
- Number of lectures : 8
- Listeners : 21
